Dr. Shifa Asad Bakshi: Redefining Maternal Care and Lactation Support in Modern Motherhood

In today’s fast-paced world, where new mothers often navigate the delicate balance of health, career, and family, Dr. Shifa Asad Bakshi emerges as a guiding light for maternal care. As the founder of MilkfulMoment Lactation Consultancy, she combines clinical expertise, personal experience, and heartfelt empathy to transform the breastfeeding journey into one that is informed, supported, and empowering.
A Journey Shaped by Experience and Empathy
Dr. Shifa’s story is as personal as it is professional. A medical doctor with certifications in Infant and Young Child Feeding (IYCF) from UNICEF, prenatal and postnatal nutrition, and PCOS nutrition, her journey into lactation consultancy was sparked not only by her clinical interest but also by her own breastfeeding challenges. Facing the physical and emotional hurdles firsthand, she realized that guidance, support, and compassion are as crucial as medical knowledge for mothers navigating this transformative phase.
This dual perspective, scientific expertise paired with lived experience, became the foundation of MilkfulMoment, a sanctuary where mothers receive both evidence-based care and emotional reassurance. Dr. Shifa understood that lactation struggles could be isolating, overwhelming, and sometimes discouraging. Her mission was simple yet profound: no mother should feel alone while nourishing her child.

The Global Breastfeeding Crisis
Despite the well-documented benefits of breastfeeding, global statistics reveal a concerning trend. As of 2023, only 48% of infants under six months are exclusively breastfed, falling short of the World Health Assembly’s target of 50% by 2025 UNICEF. This gap underscores the urgent need for comprehensive support systems to assist mothers in their breastfeeding journeys.
The Situation in India
In India, the challenges are particularly pronounced. According to the National Family Health Survey-5, 58% of children are not breastfed within the first hour of birth, a critical window for initiating breastfeeding UNICEF. Additionally, exclusive breastfeeding rates remain suboptimal, highlighting the need for targeted interventions to support new mothers.

Dr. Shifa Asad Bakshi’s Impact
Dr. Shifa Asad Bakshi is at the forefront of addressing these challenges. Through her initiative, MilkfulMoment Lactation Consultancy, she provides evidence-based lactation support tailored to the unique needs of each mother. Her services encompass prenatal and postnatal nutrition counseling, PCOS management, and personalized lactation plans, aiming to increase breastfeeding initiation and duration rates. By offering both in-person and online consultations, Dr. Bakshi ensures that mothers across regions have access to the support they need, contributing to a positive shift in maternal and infant health outcomes.
Transforming Maternal Care Through Innovation and Heart
At MilkfulMoment, Dr. Shifa offers a comprehensive suite of services designed to address the complex needs of modern mothers:
- Lactation Support & Treatment: Solutions for common challenges such as vasospasm, cracked nipples, engorgement, mastitis, low or oversupply, and painful latches.
- Pumping Plans for Working Moms: Personalized strategies that help mothers sustain milk supply while balancing professional commitments.
- Prenatal Breastfeeding Classes: Workshops preparing parents for confident feeding journeys even before the baby arrives.
- Online Consultations: Flexible virtual support ensuring every mother has access to guidance, regardless of location.
- PCOS & Nutrition Support: Tailored dietary plans for women navigating PCOS during pregnancy and postpartum, optimizing hormone balance, energy levels, and milk production.
Her approach blends scientific rigor with emotional intelligence, recognizing that lactation is not just a physical process but a deeply personal and hormonal journey. By combining medical insight with empathetic support, Dr. Shifa empowers mothers to navigate challenges with confidence, patience, and resilience.
A Vision Beyond Breastfeeding
Dr. Shifa’s vision for MilkfulMoment extends far beyond lactation. She aims to build a holistic ecosystem for mothers, one that addresses postpartum recovery, nutrition, mental health, parenting guidance, and career reintegration. By leveraging modern technology alongside in-person care, MilkfulMoment aspires to provide round-the-clock support, community connection, and personalized guidance for every stage of motherhood.
Her dream is not just to answer questions but to create a movement where mothers feel seen, supported, and valued, a space where no postpartum journey is faced alone. Through workshops, online consultations, resources, and personalized plans, Dr. Shifa is redefining maternal care in a way that is both practical and deeply human.
A Beacon for Modern Mothers
Dr. Shifa Asad Bakshi’s work is a testament to the power of combining expertise, empathy, and lived experience. She is more than a lactation consultant, she is a companion for mothers, a mentor for families, and a catalyst for change in maternal health. Her belief that “postpartum is hard, no mother should feel alone” resonates through every consultation, every workshop, and every MilkfulMoment she helps create.
As more mothers navigate the challenges of breastfeeding, nutrition, and postpartum recovery, Dr. Shifa stands as a beacon of guidance and reassurance, proving that motherhood, while challenging, can be deeply supported, informed, and empowering.
With MilkfulMoment, every mother can experience a journey where knowledge meets compassion, and every feeding moment becomes a step toward confidence, health, and connection.